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adidas Originals

Superstar Spring/Summer Campaign

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the ask

Concept and roll out a custom, multi-phased campaign to celebrate the 20th anniversary of the adidas Superstar silhouette, with the goal of spotlighting the shoe's historic legacy and inspiring future generations of game-changers.

Campaign Landing Page

adidas Blog: Curated by Girls

adidas Blog: Jonah Hill 

adidas Blog: Jenn Soto

adidas Blog: Skateism

the team

copy // Nikki Betuel, Maria Mora, Alexander Ford

art direction // Daniel Nosonowitz, TJ Kurek

CLP
CLP!

Campaign Landing Page

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Long-Form Editorial — Curated by Girls

CBG
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Long-Form Editorial — Skateism

SKATE
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