Concept and roll out a digital campaign to advertise Xerox's IT solutions for small businesses amidst the COVID-19 transition to remote work. Our campaign spotlighted the Xerox IT experts—branding them as the "Xerox Doers"—to shed light on their passion and expertise, share stories about how their bespoke service benefitted small business clients, and help shift consumer perceptions of Xerox from an antiquated printer company to a modern brand with advanced, yet accessible tech solutions.