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JP Morgan Chase & Co.
Veterans Day Washington Post Cover
the ask
Leadership. Adaptability. Perseverance. These are just a few of the skills that veterans hone in the field—and are highly-covetable in the workforce. Launched on the cover of The Washington Post, our print campaign spotlighted four veterans whose military expertise helped them build successful careers through JPMorgan Chase’s professional development programs.
From concepting to interviewing, photoshoot to execution, our print and digital creative put authentic storytelling first. The result: showing the world the power of veteran skills while bringing awareness to JPMC's long-standing commitment to military families.
the team
copy // Nikki Betuel
art direction // Gina Moyer

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