the ask

Concept and execute the second iteration of Con Edison’s Clean Energy campaign, which included video scripts, radio spots, digital out-of-home and an immersive activation for Earth Day. 

Our concept explored how our clean energy actions compel a greater reaction. By reimagining the leaf-to-plug design system leveraged in the first Clean Energy campaign, our creative aimed to show New Yorkers the macro impact of their micro actions—whether it be switching to LEDs or driving an EV.