To announce the return of Jerry Lorenzo's partnership with adidas Originals, Fear of God Athletics, we helped concept and executed an activation for the 2021 edition of Innersect, an annual street fashion project in Shanghai. Our audio-visual exhibition immersed viewers in some of the world's most iconic moments in sports history—and premiered a trifecta of pieces from the long-awaited collection—to cement Fear of God's minimalist, contemporary style within the legacy sportswear brand's rich heritage.

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Business of Fashion: Fear of God’s Jerry Lorenzo Curates Space in Shanghai’s Innersect Fair